Media Planner

The Media Buying and Planning Director SkillBridge Program at Ride Fear Free is designed for transitioning service members who want to lead advertising placement strategy, media negotiations, campaign budgeting, and performance optimization. This executive track role focuses on maximizing return on investment across digital platforms, social channels, video distribution, sponsorship exposure, and promotional campaigns that support training enrollment, fundraising, and national awareness initiatives.This structured leadership track can be applied for with a minimum of 90 days and a maximum of 180 days, based on command approval and program alignment. Participants will gain executive level experience in media strategy development, rate negotiation, audience targeting, budget allocation, analytics reporting, and artificial intelligence driven media optimization systems.Approved participation in the Department of Defense SkillBridge program is required.Apply Now:https://my.usaev.net/v2/preview/XzeuSbt1qLZMX1AD3Sqt

JOB LOCATIONS (2)

ABOUT THE JOB

The Media Buying and Planning Director is responsible for developing and executing strategic media plans that drive measurable results.Primary responsibilities include:Develop comprehensive media plans aligned with organizational growth objectives.Identify optimal advertising channels including digital, social, search, video, and event based placements.Negotiate advertising rates and placement terms with media outlets and platform representatives.Allocate budgets strategically to maximize reach, engagement, and conversions.Coordinate campaign launches and monitor performance metrics.Analyze audience data, engagement rates, and conversion performance.Optimize campaigns based on analytics and ROI benchmarks.Collaborate with marketing, sponsorship, and creative teams to ensure consistent messaging.Utilize artificial intelligence based media planning, bid optimization, and performance forecasting tools.Prepare executive reports summarizing campaign performance, cost efficiency, and growth impact.This role prepares participants for careers in media strategy leadership, advertising director, performance marketing executive, or revenue operations management.Apply Now:https://my.usaev.net/v2/preview/XzeuSbt1qLZMX1AD3Sqt

RESPONSIBILITIES✨

• Develop comprehensive media plans aligned with organizational growth objectives.
• Identify optimal advertising channels including digital, social, search, video, and event-based placements.
• Negotiate advertising rates and placement terms with media outlets and platform representatives.
• Allocate budgets strategically to maximize reach, engagement, and conversions.
• Coordinate campaign launches and monitor performance metrics.
• Analyze audience data, engagement rates, and conversion performance.
• Optimize campaigns based on analytics and ROI benchmarks.
• Collaborate with marketing, sponsorship, and creative teams to ensure consistent messaging.
• Utilize artificial intelligence-based media planning, bid optimization, and performance forecasting tools.
• Prepare executive reports summarizing campaign performance, cost efficiency, and growth impact.

QUALIFICATIONS✨

• Approved participation in the Department of Defense SkillBridge program.
• Must receive permission from their command to participate.
• Ability to attend mandatory company meetings on scheduled days.
• Strong analytical, negotiation, and communication skills.
• Willingness to learn artificial intelligence-based media analytics and campaign automation tools.
• Must have a reliable desktop or laptop computer.

ADDITIONAL ELIGIBILITY

Program Structure: Remote, structured executive leadership development track, minimum 90 days and maximum 180 days.Approved participation in the Department of Defense SkillBridge program.Must receive permission from their command to participate.Ability to attend mandatory company meetings on scheduled days.Strong analytical, negotiation, and communication skills.Willingness to learn artificial intelligence based media analytics and campaign automation tools.Apply Now:https://my.usaev.net/v2/preview/XzeuSbt1qLZMX1AD3Sqt

TARGET MOCS

All MOCs

ELIGIBLE SERVICE BRANCHES

US Air Force, US Army, US Coast Guard, US Marine Corps, US Navy, US Space Force

BENEFITS✨

• Gain executive level experience in media strategy development, rate negotiation, audience targeting, budget allocation, analytics reporting, and artificial intelligence-driven media optimization systems.

OTHER

Must have a reliable desktop or laptop computer.This program is available to veterans.This program is available to National Guard members.This program is available to military spouses.Apply Now:https://my.usaev.net/v2/preview/XzeuSbt1qLZMX1AD3Sqt