Market Research & Branding Strategist

The Market Research and Branding Strategist SkillBridge role at Dakdan Worldwide provides hands-on experience in data-driven market analysis, competitive positioning, audience segmentation, and brand development strategy. Participants support executive leadership and revenue teams by researching industries, identifying trends, and refining brand messaging to strengthen market positioning across media, technology, sponsorship, and government sectors. This role prepares transitioning service members for careers in market intelligence, strategic branding, business analytics, and growth consulting.https://my.usaev.net/v2/preview/ZNqjXqtsDCFjiSdDg

ABOUT THE JOB

SkillBridge participants in the Market Research and Branding Strategist role support structured research and brand development initiatives that drive revenue growth and long-term positioning. This role operates in a strategy-focused environment where data accuracy, analytical thinking, and disciplined execution are essential.Key Responsibilities:Conduct market research across targeted industries, including sports, media, SaaS, and government sectors.Analyze competitor positioning, pricing structures, and messaging strategies.Support development of brand positioning statements and value propositions.Assist in audience segmentation and customer profile development.Track industry trends, regulatory updates, and emerging opportunities.Support creation of branding guidelines and messaging frameworks.Coordinate research findings with sales, marketing, and executive leadership teams.Maintain research documentation and structured reporting dashboards.Assist in campaign performance analysis and brand effectiveness measurement.Attend all mandatory Dakdan Worldwide meetings and strategy briefings.This role requires analytical discipline, strong written communication skills, strategic thinking, and consistent attention to detail.https://my.usaev.net/v2/preview/ZNqjXqtsDCFjiSdDgci5

RESPONSIBILITIES✨

• Conduct market research across targeted industries, including sports, media, SaaS, and government sectors.
• Analyze competitor positioning, pricing structures, and messaging strategies.
• Support development of brand positioning statements and value propositions.
• Assist in audience segmentation and customer profile development.
• Track industry trends, regulatory updates, and emerging opportunities.
• Support creation of branding guidelines and messaging frameworks.
• Coordinate research findings with sales, marketing, and executive leadership teams.
• Maintain research documentation and structured reporting dashboards.
• Assist in campaign performance analysis and brand effectiveness measurement.
• Attend all mandatory Dakdan Worldwide meetings and strategy briefings.

QUALIFICATIONS✨

• Approved participation in the Department of Defense SkillBridge program.
• Ability to attend mandatory company meetings on scheduled days.
• Strong research and analytical skills.
• Comfort working with data, spreadsheets, and reporting tools.
• Interest in branding, market intelligence, or strategic consulting preferred.
• Ability to manage structured research projects and meet deadlines consistently.

ADDITIONAL ELIGIBILITY

Approved participation in the Department of Defense SkillBridge program.Ability to attend mandatory company meetings on scheduled days.Strong research and analytical skills.Comfort working with data, spreadsheets, and reporting tools.Interest in branding, market intelligence, or strategic consulting preferred.Ability to manage structured research projects and meet deadlines consistently.

ELIGIBLE SERVICE BRANCHES

US Air Force, US Army, US Coast Guard, US Marine Corps, US Navy, US Space Force

OTHER

You must have a reliable desktop or laptop computer