Emerald Coast HarleyDavidson
The Social Media Manager at Emerald Coast Harley-Davidson is a dynamic and creative role focused on building the dealership's online presence and fostering customer engagement. By developing and managing innovative social media strategies, this position enhances brand awareness, drives showroom and digital traffic, and supports marketing initiatives. The role collaborates closely with internal teams to align content with the dealership’s mission, ensuring a consistent and impactful brand message.
ABOUT THE JOB
The Marketing & Social Media Manager role is critical to the dealership's success, serving as the driving force behind customer engagement and business growth. This position is responsible for creating and executing strategies that attract both in-person showroom visitors and online traffic, leveraging a mix of traditional advertising, social media, events, and innovative activations. By fostering strong collaboration with the Emerald Coast Harley-Davidson leadership team, the role ensures brand integrity and alignment with dealership standards. The marketing team’s efforts directly impact the dealership’s key performance metrics, with a shared mission to increase transaction counts and elevate the customer experience. As a cornerstone of the dealership’s operations, this role bridges the gap between the brand and its audience, fueling sustained growth and loyalty.
RESPONSIBILITIES
- Building the dealership's online presence and fostering customer engagement
- Developing and managing innovative social media strategies to enhance brand awareness
- Driving showroom and digital traffic and supporting marketing initiatives
- Collaborating closely with internal teams to align content with the dealership’s mission
- Creating and executing strategies that attract both in-person showroom visitors and online traffic
- Fostering strong collaboration with the leadership team to ensure brand integrity and alignment with dealership standards
TARGET MOCS
All MOCs
ELIGIBLE SERVICE BRANCHES
All Services
PROGRAM COST
0
OTHER
n/a