In this role, you will support the marketing team at Overproof in executing campaigns, creating content, and engaging with our community to drive brand awareness and lead generation. Key responsibilities include assisting in content creation for blogs, social media, and email campaigns, supporting digital marketing initiatives such as SEO, paid media, and community outreach, and conducting market research to analyze trends, competitors, and audience insights. You will also assist with email marketing, retargeting campaigns, and optimizing inbound marketing efforts to increase demo bookings and marketing-qualified leads. Additionally, you’ll collaborate with cross-functional teams on product-led growth (PLG) initiatives and marketing projects.
ABOUT THE JOB
Role OverviewAs a Marketing Intern at Overproof, you will support the marketing team in executing campaigns, creating content, and engaging with our community. This internship provides hands-on experience in digital marketing, content strategy, and community outreach to drive brand awareness and lead generation. Key responsibilities include:Assisting in content creation for blogs, social media, and email campaigns to drive engagement and conversions.Supporting digital marketing initiatives, including SEO, paid media, and community outreach (Reddit; LinkedIn engagement).Conducting market research to analyze trends, competitors, and audience insights to inform campaign strategies.Assisting with email marketing and retargeting campaigns, including lead nurturing sequences and performance tracking.Helping optimize inbound marketing efforts to increase demo bookings and marketing-qualified leads.Collaborating with cross-functional teams on product-led growth (PLG) initiatives and marketing projects.Key ProjectsCommunity Engagement & Lead Generation: Support Reddit and LinkedIn outreach by drafting responses to relevant industry threads, promoting Overproof’s solutions organically, and tracking performance metrics.Content & Campaign Support: Assist in developing marketing assets for lead generation campaigns, such as blog posts, case studies, newsletters, email sequences and creative graphics (Canva).Skills & QualificationsCurrently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.Strong writing and communication skills with an ability to craft engaging content.Familiarity with social media platforms, Canva, ChatGPT, digital marketing, and community engagement strategies.Basic understanding of SEO, email marketing, and paid media is a plus.Detail-oriented, proactive, and eager to learn in a fast-paced environment.
ADDITIONAL ELIGIBILITY
None
TARGET MOCS
All MOCs
OTHER
None