Media Buyer/Planner

The Media Buyer and Planner SkillBridge role at Dakdan Worldwide provides hands-on experience in strategic media planning, advertising placement, campaign optimization, and performance analytics across digital, broadcast, sponsorship, and out of home platforms. Participants assist in evaluating media opportunities, negotiating placements, and aligning advertising investments with measurable ROI objectives.This position is technology driven and AI integrated. Participants will learn to use artificial intelligence media analysis platforms, automated buying tools, audience targeting software, CRM systems, and campaign performance dashboards to enhance efficiency and maximize return on advertising spend. This role prepares transitioning service members for careers in media planning, advertising strategy, campaign management, and AI enabled marketing analytics.Apply Nowhttps://my.usaev.net/v2/preview/ZNqjXqtsDCFjiSdDgci5

ABOUT THE JOB

SkillBridge participants in the Media Buyer and Planner role support the research, selection, execution, and optimization of advertising campaigns across multiple media channels. This position operates in a performance focused environment where data analysis, strategic thinking, and disciplined workflow management are essential.Key Responsibilities:Research media platforms including digital, social, programmatic, sponsorship, and out of home channels.Assist in evaluating audience demographics, engagement metrics, and pricing structures.Utilize artificial intelligence tools to analyze performance trends and forecast campaign outcomes.Support negotiation preparation and placement coordination with vendors and partners.Maintain structured media plans and tracking documentation within CRM and analytics systems.Monitor campaign performance, engagement metrics, and ROI indicators.Coordinate with sales, sponsorship, graphics, and executive leadership teams.Assist in budget allocation modeling and performance reporting.Support optimization strategies based on data driven insights and AI generated analytics.Attend all mandatory Dakdan Worldwide meetings and media strategy briefings.Participants will gain direct exposure to AI powered media buying platforms, automated bidding systems, audience segmentation tools, and advanced analytics dashboards that drive scalable advertising performance.Apply Nowhttps://my.usaev.net/v2/preview/ZNqjXqtsDCFjiSdDgci5

RESPONSIBILITIES✨

• Research media platforms including digital, social, programmatic, sponsorship, and out of home channels.
• Assist in evaluating audience demographics, engagement metrics, and pricing structures.
• Utilize artificial intelligence tools to analyze performance trends and forecast campaign outcomes.
• Support negotiation preparation and placement coordination with vendors and partners.
• Maintain structured media plans and tracking documentation within CRM and analytics systems.
• Monitor campaign performance, engagement metrics, and ROI indicators.
• Coordinate with sales, sponsorship, graphics, and executive leadership teams.
• Assist in budget allocation modeling and performance reporting.
• Support optimization strategies based on data driven insights and AI generated analytics.
• Attend all mandatory Dakdan Worldwide meetings and media strategy briefings.

QUALIFICATIONS✨

• Approved participation in the Department of Defense SkillBridge program.
• Ability to attend mandatory company meetings on scheduled days.
• Strong analytical thinking and comfort working with performance data.
• Interest in advertising strategy, marketing analytics, or campaign management.
• Willingness to learn artificial intelligence driven media planning software.
• Ability to manage deadlines and structured campaign workflows consistently.

ADDITIONAL ELIGIBILITY

Approved participation in the Department of Defense SkillBridge program.Ability to attend mandatory company meetings on scheduled days.Strong analytical thinking and comfort working with performance data.Interest in advertising strategy, marketing analytics, or campaign management.Willingness to learn artificial intelligence driven media planning software.Ability to manage deadlines and structured campaign workflows consistently.

TARGET MOCS

All MOCs

ELIGIBLE SERVICE BRANCHES

US Air Force, US Army, US Coast Guard, US Marine Corps, US Navy, US Space Force

OTHER

Reliable desktop or laptop computer