Don't miss updates, tips, webinars!Subscribe now
Opportunity sourced from the Official SkillBridge website. Not endorsed by the Department of Defense.
The Hideaway Club Social Media and Marketing Manager SkillBridge Program provides transitioning service members with hands-on experience in digital marketing, content creation, branding, and communications. Participants will develop and execute social media strategies to boost event attendance, promote food and drink specials, and improve community awareness across platforms including Instagram, Facebook, and internal Coast Guard messaging channels.This program prepares participants for careers in marketing, content creation, brand management, and digital communications within both the public and private sectors.
SkillBridge Training Plan: Social Media and Marketing ManagerBusiness Name: The Hideaway ClubLocation: Kapolei, HIDuration: Up to 6 months (approx. 720–800 hours; scalable down to 2 months)Training Type: On-site & remote hybridSupervisor: Desiree Faumui, Club Manager________________________________________Program OverviewThe Hideaway Club Social Media and Marketing Manager SkillBridge Program provides transitioning service members with hands-on experience in digital marketing, content creation, branding, and communications. Participants will develop and execute social media strategies to boost event attendance, promote food and drink specials, and improve community awareness across platforms including Instagram, Facebook, and internal Coast Guard messaging channels.This program prepares participants for careers in marketing, content creation, brand management, and digital communications within both the public and private sectors.________________________________________Training Goals• Provide practical experience in planning and executing social media campaigns• Teach digital content design, photo/video editing, and analytics tracking• Build skills in event promotion, internal communication, and morale branding• Create a portfolio of real-world social content and campaigns• Prepare for digital marketing roles or small business brand management________________________________________Terminal Learning Objectives (TLOs)Participants will:• Create and maintain a consistent brand voice for the Hideaway Club• Design engaging promotional graphics and videos for upcoming events• Schedule, post, and monitor content on Instagram and Facebook• Analyze audience engagement metrics and adjust content accordingly• Coordinate with bar/kitchen staff to capture photo/video content• Develop and maintain a content calendar for event marketing• Engage directly with patrons through social messaging and comments• Create a digital portfolio showcasing content created during the internship• Support internal communications by developing flyers, digital menus, and event signage• Draft a final campaign proposal to improve long-term Hideaway visibility________________________________________6-Month Weekly Training ScheduleWeek Focus Area Training Modules & Activities1 Orientation Meet staff, review TLOs, get access to accounts, tour venue for content planning2 Branding Basics Define tone and aesthetic; audit current accounts; review morale alignment3 Content Calendar Build first 4-week calendar for upcoming events; select post times and themes4 Design Tools Canva, Adobe Express, or CapCut basics; intro to reels, carousels, stories5 Promotions Run a campaign for one event (e.g., Shot Club, trivia); track performance6 Photography & Video Capture high-quality, brand-aligned photo/video assets from real events7 Analytics Track engagement, reach, click-throughs; present weekly summary to supervisor8 Messaging & Comments Learn tone of voice and write responses to DMs/comments as the club9 Internal Media Create flyers, print menus, and base-wide digital event slides10 Advanced Campaigns Cross-posting, collaborations with other CG units, contests, hashtags11 Portfolio Prep Save screenshots, posts, and engagement results to build a personal portfolio12 Capstone Project Present a strategic growth plan and digital ad calendar to club leadership13–24 Advanced Social Media Strategy Expanded campaign planning, analytics tracking, and creative content creationScalability:• 2-Month Program: Focus on foundational modules (Weeks 1–8 condensed) and simplified capstone project.• 3-Month Program: Original 12-week schedule maintained.• 6-Month Program: Expanded schedule with additional campaign leadership, advanced analytics, and content creation.________________________________________Creative Final ProjectIn addition to the capstone project, all interns will complete a Creative Final Project to showcase their learning and creativity during the program. This project is specifically tailored to social media management, allowing participants to apply their skills in campaign innovation, content creation, or digital strategy.Project Description:Interns will design and execute a unique social media campaign or branding initiative inspired by their experience at The Hideaway Club. They will present their project to the team during their final week. The project is not a requirement but is highly encouraged as a way to reflect on their learning and leave a personal mark on the program.Examples of Creative Final Projects:1. Event Campaign: Develop a full social media campaign for a morale event, including:o A series of posts, stories, and reels promoting the event.o A creative hashtag or contest to engage patrons.o A post-event recap with photos, videos, and engagement metrics.2. Branding Initiative: Create a new branding concept for the club, such as:o A refreshed logo or visual identity.o A themed series of posts highlighting the club’s 1950s Hawaiian vintage aesthetic.o A new tagline or slogan to promote the club’s mission.3. Content Series: Develop a recurring content idea to engage followers, such as:o A weekly “Behind the Bar” series featuring bartenders or kitchen staff.o A “Throwback Thursday” series showcasing vintage photos or stories from the club’s history.o A “Drink of the Week” reel highlighting a featured cocktail or mocktail.4. Analytics Improvement: Present a plan to improve engagement and reach, such as:o A new posting schedule based on audience insights.o A strategy for growing followers through collaborations or contests.o A method for tracking and reporting metrics more efficiently.Purpose:This project highlights the intern’s creativity, strategic thinking, and ability to apply what they’ve learned in a practical and fun way. It also serves as a token of their time spent with the team and fosters a sense of accomplishment.________________________________________Daily Responsibilities• Schedule and post daily content• Check inboxes, reply to messages or flag as needed• Take photos and videos of bar activities, events, and menu specials• Draft flyers or graphics for upcoming events• Meet with supervisor to review engagement performance and schedule• Monitor social media trends for creative inspiration________________________________________Supervision & Mentorship• Supervisor: Desiree Faumui• Weekly social media review meeting• Content reviewed before posting until week 5• Final evaluation includes presentation of portfolio and strategic plan________________________________________Compliance & Policy Notes• Social content must follow CG social media policy, OPSEC, and Coast Guard brand tone• Any photos of personnel must be approved and de-identified where appropriate• Training includes discussion of digital professionalism and ethical representation________________________________________Assessment & Completion RequirementsTo successfully complete the program, the participant must:• Log a minimum of 720 hours (scaled to 120 hours for 2-month program)• Successfully launch 6 full campaigns (two major events, four minor)• Present a final campaign calendar and strategy proposal• Build a portfolio with at least 30 original posts and supporting metrics• Complete and present a Creative Final Project (optional but encouraged)• Receive a supervisor rating of 80%+ in professionalism, creativity, and reliabilityInformal Exit Interview:At the conclusion of the program, participants will engage in an informal exit interview with the Club Manager. During this interview, they will be asked:• Three things they really liked about the program.• Three things they didn’t like but understood as important to the learning experience.• Three things that surprised them during their internship.• Feedback on ways to improve the program to make it an even better learning experience for future participants.The informal nature of this interview encourages honest and constructive feedback, fostering continuous improvement for the program.________________________________________Post-Program Transition Support• Resume and LinkedIn review• Portfolio export with performance metrics• Job leads for social media, branding, and morale comms roles• Mentorship for those pursuing freelance, entrepreneurship, or marketing roles________________________________________Points of Contact• Supervisor: Desiree FaumuiClub Manager, The Hideaway ClubEmail: clubmgr.uscg@gmail.comPhone: 808-682-2714• SkillBridge POC: LCDR Neil ClarkinTitle: Hideaway Club OfficerEmail: Neil.P.Clarkin@uscg.mil
US Air Force, US Army, US Coast Guard, US Marine Corps, US Navy, US Space Force
Bring your best self and a smile!
Send a professional application in seconds, created by prior SkillBridge POCs.
